Word: wising
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Dates: during 1980-1989
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...challenge is to go out and sell the product, especially when it's new and different," Wise says. "This certainly falls into the category of being new and different...
...idea for the lenses goes back to Wise's childhood on the chicken farm his father managed in northern California in the early 1960s...
...Wise's father, Irvin, tried to produce the lenses for chickens after a sales agent told him about a farm where chickens afflicted with cataracts were better-behaved than those with normal sight, and he thought a market might exist for a lens that distorted the bird's sight...
...technology didn't exist at the time for the lens to work," the younger Wise explains. "The early lenses blinded the chickens...
...elder Wise's fledgling company folded. Wise went off to college, worked in the shipping industry for awhile and then founded a computer software firm in Boston eight years...