Word: wiske
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Dates: during 2000-2009
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...born to be her generation's model of the eternal American blond. "I want to be the new Marilyn Monroe and find my own Clark Gable," she said in her Playboy interview when she was named Playmate of the Year in 1993. Her acting credits - Carrie Wisk, a daredevil helicopter pilot in the self-produced action move Skyscraper or Lucy, in another self-produced flick Illegal Aliens a tale of of space aliens rescuing Earth from evil - never matched Monroe's. Her short-lived reality show, "The Anna Nicole Show" was the highest rated program on the E! network...
DIED. JAMES JORDAN JR., 73, advertising executive who created some of the catchiest product slogans in Madison Avenue history; of an apparent heart attack; in St. John in the U.S. Virgin Islands. In 1968 he came up with the line "Wisk beats ring around the collar," reportedly after research found shirt-collar dirt to be among homemakers' peskiest wash problems. He also drummed into Americans' heads the notions that Tareyton smokers "would rather fight than switch" and that "Delta is ready when...
Last year Unilever shrank its industry-standard 100-oz. jug of Wisk laundry detergent to 80 oz. Kimberly-Clark nipped the diaper count in its Huggies packages about 18%. Dreyer's and Edy's Grand ice creams no longer come in the familiar half-gallon (64 oz.) tub; the 12% smaller cartons hold only 56 oz. Hewlett-Packard has even downsized a ream of paper: packages of its Everyday Inkjet Paper contain 400 sheets instead of 500. "It's almost like going to buy eggs and finding 11 in the carton," says Edgar Dworsky, founder of ConsumerWorld.org a consumer-advocacy...
...Mark E. Lee `01 is painting the theme of their party, “The Dump,” with a mixture of Tide and Wisk on the wall to reflect the black lights they have...
...soggy. Coke, which created more shareholder value in the past decade than most other companies, has so far spent this year giving it back, one reason CEO Douglas Ivester was booted recently. Last fall P&G's archrival Unilever, whose massive arsenal includes Lipton iced tea, Dove soap and Wisk detergent, decided to jettison 1,000 subpar brands...