Word: wiske
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Kilbourne cited several advertisements that illustrate men as the dominant sex, pointing out that in the Wisk "ring-around-the-collar" commercial, "no one ever wonders why the man doesn't wash his neck...
...enables a British firm to put up fewer pounds for a buyout. Unilever, which had 1976 revenues of $14.8 billion, dwarfs National Starch, which posted 1976 sales of $339 million. But National Starch's industrial markets complement Unilever's lines of household products, which include Lifebuoy and Wisk, Pepsodent toothpaste and Lipton tea, and would make Unilever a little less dependent on the housewife...
...Wisk detergent, in which a parrot shrieks "Ring around the collar!" at a guilt-ridden hausfrau who neglected to Wisk...
...forget sitting on the verdent banks waiting for the crews to come into sight after the start, and always it's the Harvard oars reflecting sunlight that catch our eyes before all others. For it's the Cantabs who take the lead every time. And we cheer as they wisk by, the picture of precision, the ultimate in machinery hewned to a fine edge. A 707 jet in a field of piper cubs. You feel good knowing those men represent...
...Lever Bros., where it's in to give brief, breezy names to executives as well as products (All, Lux, Vim, Wisk, Spry), Milton C. Mumford is addressed by colleagues and referred to in company publications merely as "Milt." Along with the little names, however, go big titles: Mumford, 51, has been president and chief executive of Unilever's U.S. arm since 1959; last week he became chairman as well, succeeding retired William H. Burkhart. Illinois-born and educated (University of Illinois '35), Mumford came to soapmaking Lever Bros., ten years ago from towelmaking Fieldcrest Mills. As president...