Word: wiske
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Dates: during 1958-1958
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...wants Lever to give up its right to make All, a detergent that Lever acquired from Monsanto a year ago. Lever argued that adding All's 5% of the U.S. market to other Lever detergents (Surf, Breeze, Wisk, etc.), which hold 16%, bolstered Lever in its battle against giant Procter & Gamble, which has 55% of all U.S. detergent sales. But the trustbusters held that All should not have been sold to any of the soap industry's Big Three-Procter & Gamble, Colgate-Palmolive or Lever. Said Justice Department Antitrust Chief Victor Hansen: "We aim to protect competition...