Word: witchingly
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Senior quarterback Brad Wilford must have thought he was trapped in the sequel to the Blair Witch Project...
...VIXEN IS SORT OF LIKE A WITCH...
...failed to see The Blair Witch Project, you missed The Minus Man trailer, perhaps the most intriguing preview of the year. It shows a teenage girl and her date leaving a viewing of The Minus Man. They talk about the movie all night. As the girl arrives at her job as a lifeguard, she finds that two swimmers have drowned because of her tardiness. Across the screen creep the words: "conversation follows...
...happen to view the trailer, you were probably confused as to why the movie itself wasn't being advertised as much as its "conversation follows" tagline (that fascinating scene, incidentally, is nowhere to be found in the actual film). Artisan Entertainment, recognizing the success that the Blair Witch advertising brought them, developed a devilish little pattern in their marketing strategy. First, they design an ultra-cool web page. Then, they show their enigmatic preview to those same people who were sucked in by Blair Witch hype. Finally, they sit back and watch the web geeks do the work, generating more...
...Have you seen the previews for The Minus Man? They had audiences buzzing before The Blair Witch Project when they pictured a young female lifeguard returning late to her job to find two dead people floating in the pool. Word is that the film is just as unpredictable as The Sixth Sense and more edgy than any of the summer spook-a-thons. Our team is hitting the Boston premiere and afterparty this week. We'll give you our report on the movie and the scene in the next issue...