Word: withe
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Dates: during 1950-1959
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Right "Personality." What happened? As it turned out, the Edsel was a classic case of the wrong car for the wrong market at the wrong time. It was also a prime example of the limitations of market research, with its "depth interviews" and "motivational" mumbo-jumbo. On the research, Ford...
As the Edsel died, Ford got ready to put more pep into the Ford line. Next month Ford will begin deliveries of a 360-h.p. engine that is topped among U.S. stock cars only by the 380 h.p. in the Chrysler 3OO-E. Ford's aim is to outdo...
What makes Hallmark's size all the more impressive is that it comes in a field that, for all the bunnies and babies and Santas smiling up from its cheery face, is as ruggedly competitive as any business in the U.S. With some 290 firms turning out 5 billion...
IN the early days, Christmas, St. Valentine's Day and birthdays were the major occasions for greeting cards. Hall pushed the idea of cards for every sentiment, every event, now does 50% of his annual business outside of the big holidays. He went after such writers as Ogden Nash...
Overriding all is what Hall wryly calls his "ten-point program'' for sales success: the first nine points are distribution. To get his cards into the stores and keep them there, he set up a sales system that replaced the helter-skelter collection of boxes under the counter...