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Among his correspondence Withington still cherishes a letter from a Kansas man who wrote. "If you ever want $10 that bad again, just let us know and we'll send it to keep you from becoming constipated...

Author: By Richard A. Burgheim, | Title: Goldfish Swallowing: College Fad Started Here, Spread Over World | 5/6/1952 | See Source »

...most-publicized college fad in history started on March 3, 1939, in the Harvard Union, when freshman Lothrop Withington, Jr., '42, goaded by a bet with his roomates, downed a goldfish never to be upped again. Pocketing a wager of $10 in good 1939 currency for his efforts, the Yardling thus ushered in a two-month period, which "Time Magazine called "among the maddest in the annals of U.S. Undergraduates...

Author: By Richard A. Burgheim, | Title: Goldfish Swallowing: College Fad Started Here, Spread Over World | 5/6/1952 | See Source »

...summed up by Withington, now a conservative businessman, "It was purely a case of mind over matter. I didn't mind, and the fish didn't matter." But the fish did matter to some. The Animal Rescue League was indignant about the situation and shortly thereafter, Massachusetts State Senator George Krapf filed a bill "to preserve the fish from cruel and wanton consumption...

Author: By Richard A. Burgheim, | Title: Goldfish Swallowing: College Fad Started Here, Spread Over World | 5/6/1952 | See Source »

Most of the reaction was favorable, however, and Withington still has a "trunkful" of fan letters and newspaper clippings. Job offers poured in, and he was subsequently elected to his class Smoker Comittee...

Author: By Richard A. Burgheim, | Title: Goldfish Swallowing: College Fad Started Here, Spread Over World | 5/6/1952 | See Source »

Last week President Smith made his first report. In the last half of 1950, said he, Sparks-Withington's sales jumped to $14 million v. $8.6 million in the 1949 period. Earnings: $515,991. Since Smith took over, he has expanded advertising, cut costs, and snagged business that had been going to subcontractors. Smith's new board of directors declared a 20? dividend...

Author: /time Magazine | Title: INDUSTRY: A Stockholder Takes Hold | 2/12/1951 | See Source »

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