Word: witner
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Dates: during 1970-1979
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...understand what the fuss is about," insisted Marcel Witner, Mercury's international manager. "We did not say Pompidou owned the boat." Besides, he said, in what sounded like an afterthought, "it is not an unflattering picture." More important for Mercury, there was all that free publicity resulting from the fuss. Nor was the publicity lost on other advertisers. For example, officials of the Lacoste apparel-and-toiletries firm surely noticed that their trademark, a curve-tailed crocodile, was sewn onto Pompidou's sports shirt. Lacoste, at least, is French...