Word: wittnauer
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Just how much the collectors of such objects stand to profit is open to question. For its "limited edition" of 51,000 sets of silver presidential medals, the Wittnauer Precious Metals Guild advertises that "525 Grains of Solid Sterling Silver in every medallion puts you well on your way to amassing a private Treasury of this precious metal." The first medal sells for $1, and the rest in the series cost $10 each. But 525 grains of silver are worth only about $2 in the wholesale market. The Silver Coalition Ltd. offers a series of out-of-print U.S. currency...
What Sells? Ronson Corp. hands out about $150,000 worth of lighters and shavers yearly on TV, figures it gets about $600,000 worth of screen time, which it feels ultimately boosts sales just as regular TV commercials do. Longines-Wittnauer believes that awarding its watches on TV greatly enhances their value: "People may not rush right out and buy, but over the year it pays off." RCA Victor, Polaroid Corp. and Ford's Lincoln-Mercury found that traffic jumped appreciably in their showrooms and stores after a single showing on NBC's The Price Is Right...
...Among them: Gruen, Wittnauer, Omega, Longines...
...several big U.S. manufacturers, importers and assemblers, whose movements are largely Swiss-made, ticked off arguments that bolstered the Swiss rather than the U.S. claims. The American Watch Association, which represents such American-owned companies with Swiss subsidiaries or plants as Benrus, Bulova, Gruen and Longines-Wittnauer, was quick to point out that out of every dollar spent in the U.S. for a Swiss watch, 85? stays in this country; only 15? goes to Switzerland. It was estimated that for every dollar the U.S. Tariff Commission may tack on to Swiss movements, the U.S. consumer will have to pay about...
Chronoscope (Mon. 11 p.m., CBS-TV) sets out to find "the truth in the vital issues of the hour," a fairly large order for a discussion panel that sits for only 15 minutes and is repeatedly interrupted by commercials for Longines-Wittnauer watches. The resident truth-seekers are Veteran Newsman Frank Taylor (former managing editor of the late St. Louis Star-Times-see PRESS) and Newsweek Contributing Editor Henry Hazlitt. As guest performer on the opening show, Admiral William Blandy doubted that the Soviet Union would start a war, but urged "anticipatory retaliation" whenever U.S. Intelligence indicated that Russia...