Word: wittnauer
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Dates: during 1940-1949
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...costs rose, sales had been dropping. Moreover, during the war, when Waltham and other U.S. plants were on war contracts, Swiss watches had grabbed a large share of the market. And Competitors Bulova and Longines-Wittnauer could import Swiss movements from their foreign plants cheaper than Waltham could make them...
...glamor girl to be trumpeted to literary fame for a fee. Brass-lunged Trumpeter Russell Birdwell (who puffed Nancy Bruff's The Manatee into a brief bestseller) worked on beauteous Zita bright & early: before Zita started her book. The new authoress, daughter of the president of the Longines-Wittnauer Watch Co., Inc. ("the world's most honored watch"), dashed off an outline, flew off to Havana to begin padding it out. Declared Birdwell: she would have the help of "research workers" who were beautiful models. Book's title: Park Avenue Tale...