Word: wizard
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...Wizard of Oz (CBS, 6-8 p.m.). For the fifth straight year, as the holiday season approaches, CBS whips up the old twister and brings back the M-G-M movie with Judy Garland, Bert Lahr, Frank Morgan, Ray Bolger and Billie Burke...
OGILVY: The Literate Wizard...
...fine art, literature or entertainment," insists David Mackenzie Ogilvy, 51, chairman of Manhattan's Ogilvy, Benson & Mather. Yet it is Ogilvy's flair for creating ads that are literate and entertaining while tugging at the purse strings that has made him the most sought-after wizard in today's advertising industry. It was Ogilvy who immortalized Hathaway shirts with Baron Wrangel's eyepatch and bearded Commander Whitehead for Schweppes. Cultivated, charming and handsome enough to model occasionally in his own ads, British-born David Ogilvy studied history at Oxford, served a Depression stint as a chef...
True enough, the character has often been caricatured. They call him "Irksome Dirksen." "the Wizard of Ooze," "the Liberace of the Senate," and "Oleaginous Ev." They claim that he was born with a golden thesaurus in his mouth, that he marinates his tonsils in honey. They say that he got his cornball ways from working for the Corn Products Refining Co. plant in Pekin. Ill., his home town, and that his felicity for hot air is a result of his stint as a World War I balloonist...
Henderson seems anything but a shrewd businessman as he lopes about snapping flashgun pictures of his fellow guests or sits down at the piano to torture the company with his own composition. Come with Me (sample line: "Even silly atoms know they should detonate"). Actually, he is a financial wizard who, along with the Zeckendorfs and the Urises, was one of the first to see how a small stake could be parlayed into a real estate empire...