Word: wls
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Dates: during 1970-1979
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Bingo. Members of the NCO club at Fort Jackson, S.C., were also too busy. Only a dozen watched Nixon on television, while more than 300 continued to play bingo. When WLS-TV in Chicago interrupted the all-star basketball game to carry the President's speech, the station was flooded with calls from irate viewers. Like most public officials, Houston Mayor Louis Welch issued no formal statement. He explained: "People view the end of this war with more thanksgiving than celebration." The Boston Globe commented that the war concludes "not with a cheer but a sigh...
...feats of airline skyjackers inevitably inspire imitation, but Chicago's rock radio station WLS plans to take the romance out of the idea for its listeners. News Director Phil Hayes promises that WLS reporting of air piracy will stress the severity of penalties involved, rewards offered by airlines and convictions obtained in other cases: "We will give as much coverage to the arrest, conviction and imprisonment of a hijacker as we give to the actual hijack...
...introduction of happy talk has caused rating turnarounds across the country. Omaha's WOW rode news jollies from third place to a leading spot. ABC-owned stations in both Manhattan and Chicago, usually next to nowhere in news rankings, leaped into contention for first. Within three years, WLS in Chicago has been able to quadruple its news commercial rate to $2,900 a minute; WABC in New York has enjoyed a remarkable 30% increase in billings since 1968. With that sort of financial flipflop, the CBS-owned Manhattan rival to WABC installed a jazzy new set two weeks...
...number of dabblers in happy talk are sobering up after their earlier excesses, and have settled on an informal format far superior to the original portentous and lugubrious style of TV news. Atlanta's WSB has toned down its forced spontaneity, and the ABC-owned station in Chicago, WLS, which was among the first to succeed with news giggles, has recently reverted to being just as straight and enterprising as (but no more than) any other news gatherer in town. The test for WLS, and the Chicago audience, will be whether the station can maintain both its sobriety...
Through the backlogs of shopping centers and alongside broken-bottle cluttered parks and sandlot ballfields, the train zipped along, then eased to a slow rumble as it moved into the sunken city trainyards under billboards of Ace Carpet Company and WLS personalities, Walenski Furniture and Jimmy's Discount House...