Word: wmex
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Breaking in against WBZ and WMEX, Boston's rock stations, WRKO had to offer something radically different -- and that something is 18 uninterrupted songs an hour. This is where the friendly robot comes...
...listenership. WHRB, he says, he reaches the "academic underground of Boston," Largely on its FM frequency. It goes to college students, professors, and "other academic professional people with well-educated backgrounds." The station doesn't even try, or want to try, to infringe on the listenership of WBZ, or WMEX. Its FM advertising, for example, is almost entirely for publications such as The National Observer, or the Boston theaters. The beer and coke ads go only over the closed AM circuit to Harvard and Radcliffe...
Baby, baby, a Radcliffe freshman teenie bopper was declared the winner in WMEX's "Meet the Supremes" contest. Unfortunately, Diana, the lend singer in the group, is now ill, and there are no Supremes to meet...
Rozanne Marel '69 was to have dined at Blinstrub's Village tonight as a guest of WMEX, and to meet the Supremes after the show...
...almost half of WBZ's total programming--perfect complements. It is not an accident. Rock 'n' roll stations can choose a philosophy and maintain it just as consistently as can any other medium, an almost self-evident observation to anyone who has seriously compared, for example, WBZ and WMEX. "A station can't operate without objectives," Perry B. Bascom, WBZ's general manager, has said. Other rock 'n' roll stations have been known to choose a name for a disc jockey to keep the same name for years, no matter how many new disc jockeys occupy that time slot. Such...