Word: wnac-tv
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...fill the void, Boston radio and TV stations hired laid-off reporters and beefed up their newscasts, but still were without the legmen to give listeners more than fragmentary local news coverage. An outdoor advertising company teamed with WBZ-TV and WNAC-TV to spread an outsize Page One across two Boston Common billboards twice daily. Some of the most enterprising makeshift newspapers were put out for employees by Boston insurance companies. American Mutual Liability Insurance published a multilith bulletin under the slogan: ALL THE NEWS...
Bennie went to the IBM typewriter to type the 'Merchant' script. Silverstein called WNAC-TV, which was supplying the third remote unit, the one to be used for Eliot. He wanted to arrange details for the cameras. "Which of you men should we give the Zoomar lens to? Which one has had the most experience...
With that, the first session of the Eliot tutorial scene was over. On the way back to Weld, Silverstein started worrying about WNAC-TV's remote unit. The station had promised to have it all ready to go by 3 p.m. on Saturday. Yet, it did not plan to start setting it up until 11 a.m. that same day. As he told Bennie, "Do you realize, they want to do in four hours what our men from New York plan to do in two days with the other units? How can they possibly hope to be finished on time...
Locally, the program will be carried by WNAC-TV, Channel 7, from 5 to 6:30 in the afternoon...
...stations. If these stations could manage to get their own sponsors, CBS would receive part of the fee; if not, both the station and the network would lose whatever it cost them to produce the program. In many cases both parties took the loss. In Boston, however, CBS-affiliated WNAC-TV, after waiting through the network's prolonged search for a regional sponsor, looked for one of its own, ran up against the same commercial objections as had thwarted CBS, and finally decided that the "package" wasn't worth all the expensive wrappings...