Word: wnba
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Dates: during 1996-1996
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...sport for girls, with more than 13.5 million regularly playing. That compounded by the fact that women bought almost half of the $3 billion NBA merchandise last year gives the league hope. It certainly provides some inspiration to the NBA, which is launching its own women's league, the WNBA, next summer. But the ABL faces formidable challenges, with no national television exposure, no national ad campaign, and just one major sponsor, Reebok. Still, the success of the U.S. women's Olympic basketball team, which drew sellout crowds in Atlanta, and continually improving television ratings for college games like...