Word: wnbc-tv
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...self-esteem of TV weathercasters. Sometimes they even suspect themselves of fraud. Willard Scott has been heard to say, with an undercurrent of melancholy: "A trained gorilla could do what I do." In fact, even if some of today's forecasters are merely local station Ken dolls rolled out to mouth data gleaned from WE 6-1212, many are knowledgeable meteorologists who provide a valuable public service. Gordon Barnes of WDVM-TV in Washington, D.C., operates his own independent weather service. The best in the business is Dr. Frank Field of WNBC-TV in New York; Field...
Carl Stokes, former mayor of Cleveland and now a newscaster for WNBC-TV, welcoming ex-New York Mayor Abe Beame to the staff as an urban affairs consultant: "I hope the station hasn't become the employer of last resort for ex-mayors...
...long been the most serious about it. In 1974, ABC Evening News Executive Producer Av Westin began a quiet evaluation of a number of female candidates, among them Walters, 44; Stahl, 33; Brown, 35, now stationed in London, and Liz Trotta, 39, correspondent for New York's WNBC-TV. Then Westin resigned last fall in a row with News Chief Sheehan, and the search was suspended. But the network soon commissioned Frank Magid Associates to test viewer preferences; the firm found that 46% would like to see a woman deliver the news, 41% did not care and only...
...accused WNBC-TV Investigative Reporter Liz Trotta of 18 specific "hatchet jobs." Some of Mobil's contentions were minor. At one point, for instance, Trotta asked: "If there's a surplus of oil, then why hasn't the price of gasoline gone down?" Mobil's complaint was, in part, that the price has gone down in recent months by about 20 a gallon. But other Mobil points about inaccurate or loaded reporting were sharper. Among them...
Free Time. After the series appeared, Mobil Vice President Herbert Schmertz, the company's public affairs chief, asked to buy 30 minutes of WNBC-TV's air time to reply. The station turned him down, citing an NBC rule against paid statements on "controversial" issues, a policy supported in a 1973 Supreme Court decision. Instead, WNBC-TV News Director Earl Ubell offered Mobil two or three minutes of free time on the evening news program, to be followed by a few more minutes of questioning by Trotta. Company executives declined, arguing that the time would not be enough...