Word: wnbc-tv
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...another front and in far more direct fashion, business was also fighting back at its treatment by the press. The protesters were oil companies, and the focus of their ire was a five-part look at gasoline prices broadcast last month on WNBC-TV, the network-owned station in New York City. The mini-series was aired in daily segments of about five minutes each on the early evening news broadcast. Several oil companies privately expressed displeasure at the coverage, and one, Mobil, went public with its complaints, purchasing nearly $36,000 worth of full-page advertisements in local newspapers...
...police and members of the Symbionese Liberation Army. CBS affiliate KNXT had a tiny camera on the scene minutes after the shooting began. The station's live pictures of the life-and-death holocaust were then fed to other L.A. stations and to the rest of the nation. WNBC-TV in New York City has taken a minicamera into an operating room to broadcast live snippets of a kidney transplant during its two-hour evening news program...
...networks alone provide 18 of these programs, syndicators the rest. On WNBC-TV in New York, you can see nine game shows in a row. Seven of the top 15 daytime productions nationally are quizzes of one sort or other...
...other products in his preternaturally deep, adenoidal voice, Mason has a fan club and a five-figure savings account, and this year won a Clio award at the American TV and Radio Commercials Festival for the best male performance in a television commercial. Last month New York's WNBC-TV offered him a spot as a children's news correspondent...
Nevertheless, the news on the new WNBC-TV show, as on its more successful rivals, still seems secondary to show business, and the hard facts of the day are even more shocking after the fun and games. WNBC-TV has ultra-glossy sets designed by Robin Wagner, designer of Jesus Christ Superstar, and theme music from Shaft. It is effective, but is it journalism...