Word: wnbc
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Dates: during 1940-1949
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Brokenshire's latest comeback to radio appears to be sticking. It began with an announcing chore in 1945 on Theatre Guild on the Air. Then, two years ago, New York's WNBC signed him up to do Take It Easy, a half-hour (later expanded to 45 minutes) daytime disc-jockey show. His easy microphone manner and his new reliability made him a solid hit with both audience and sponsor. Soon, he picked up another show, the morning Melody Time. Last week one more was added: Inner Sanctum...
...afraid that its New York outlet, WABC, might be a free ad for its rival, American Broadcasting Co., changed the station's call to WCBS (effective Nov. 1). Last week, NBC was at it, too. Said the network: FCC had okayed changing WEAF, New York, to WNBC. It was a good bet that to most listeners these changes in call letters made not a kilocycle's difference...