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With four sponsors (Colgate Tooth Powder, Mars Candy, Ovaltine, Pollpar-rot Shoes), some 30 commercial tie-ups (hand puppets, record album, comic books, a rocking chair that plays It's Howdy Doody Time), and a two-hour morning disc jockey show on Manhattan's WNBC, Smith can look forward this year to a $350,000 income. The only change he plans for Howdy Doody is an increasing emphasis on plot: "Slapstick alone will not hold kids. You need some sort of a story line. And, within the confines of this show, we can do almost anything." Anything within...
Brokenshire's latest comeback to radio appears to be sticking. It began with an announcing chore in 1945 on Theatre Guild on the Air. Then, two years ago, New York's WNBC signed him up to do Take It Easy, a half-hour (later expanded to 45 minutes) daytime disc-jockey show. His easy microphone manner and his new reliability made him a solid hit with both audience and sponsor. Soon, he picked up another show, the morning Melody Time. Last week one more was added: Inner Sanctum...
...afraid that its New York outlet, WABC, might be a free ad for its rival, American Broadcasting Co., changed the station's call to WCBS (effective Nov. 1). Last week, NBC was at it, too. Said the network: FCC had okayed changing WEAF, New York, to WNBC. It was a good bet that to most listeners these changes in call letters made not a kilocycle's difference...