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...demand for anchors spurted as local stations across the U.S. expanded their news coverage; Los Angeles' KNXT last month introduced a 2½-hour newscast, and a number of stations (Los Angeles' KNBC, Chicago's WBBM and New York's WNBC among them) mount three shows a night. Local news operations, once money-losing public service efforts, have become universally profitable; at many stations news is the most important source of income. Now anchors and their agents routinely play one station against another at contract-renewal time, and the stations pay up willingly...
Some TV journalists wonder. One major complaint is that the more money anchors make, the less is left over for news coverage, a charge that station executives deny. "An individual's salary is a pittance in our budget," says News Director Norman Fein of New York's WNBC, which spends $13.5 million a year on news coverage. Yet disgruntled off-camera journalists at Los Angeles' KNBC figure that the salaries of the "talent," as on-camera personalities are known in the trade, account for nearly one-quarter of the station's $9.5 million news budget...
Until that day, however, the cost of anchors will probably soar even higher, if only because both anchors and their bosses know that stations can afford it. "Obviously there's a limit to what we can pay, but we haven't hit that limit yet," admits WNBC's Fein. WABC's Roger Grimsby may reach $300,000 when his new contract is signed this year, and Station Manager Nelson of WBBM predicts that salaries of top anchors will hit $500,000 within the next five years. Says one KNBC newsman: "Remember when you were...
...occult; of cancer; in Manhattan. An eighth-grade dropout with a quicksilver tongue, Long John (6 ft. 5 in.) worked as carnival huckster, mind reader and auctioneer before going on Manhattan's WOR in 1956. Indefatigable, he came to command 42 hours of air time a week on WNBC, more than any other host in radio history...
Carl Stokes, former mayor of Cleveland and now a newscaster for WNBC-TV, welcoming ex-New York Mayor Abe Beame to the staff as an urban affairs consultant: "I hope the station hasn't become the employer of last resort for ex-mayors...