Word: wnbc
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...long been the most serious about it. In 1974, ABC Evening News Executive Producer Av Westin began a quiet evaluation of a number of female candidates, among them Walters, 44; Stahl, 33; Brown, 35, now stationed in London, and Liz Trotta, 39, correspondent for New York's WNBC-TV. Then Westin resigned last fall in a row with News Chief Sheehan, and the search was suspended. But the network soon commissioned Frank Magid Associates to test viewer preferences; the firm found that 46% would like to see a woman deliver the news, 41% did not care and only...
...accused WNBC-TV Investigative Reporter Liz Trotta of 18 specific "hatchet jobs." Some of Mobil's contentions were minor. At one point, for instance, Trotta asked: "If there's a surplus of oil, then why hasn't the price of gasoline gone down?" Mobil's complaint was, in part, that the price has gone down in recent months by about 20 a gallon. But other Mobil points about inaccurate or loaded reporting were sharper. Among them...
...information from the oil industry. She then ran a film clip from a Senate hearing showing Senator Henry M. Jackson getting angry at an oil company executive who could not immediately recall his company's recent dividends. Although the Senate had hearings on oil industry competition last fall, WNBC'S film came from a 1974 hearing on oil company profits...
...During a segment on dealer relations with the oil companies, one station operator was shown complaining that "the only difference between them and the hoodlums in the street is that [the oil companies] don't get caught." Then WNBC cut straight to an oil executive saying, "It is true, we're not willing to subsidize an economic loss at a marginal station." The juxtaposition, as Mobil saw it, was a "cheap distortion...
Free Time. After the series appeared, Mobil Vice President Herbert Schmertz, the company's public affairs chief, asked to buy 30 minutes of WNBC-TV's air time to reply. The station turned him down, citing an NBC rule against paid statements on "controversial" issues, a policy supported in a 1973 Supreme Court decision. Instead, WNBC-TV News Director Earl Ubell offered Mobil two or three minutes of free time on the evening news program, to be followed by a few more minutes of questioning by Trotta. Company executives declined, arguing that the time would not be enough...