Word: wnbc
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...news executives of New York City's WNBC-TV it was no secret that their 6 o'clock news show was running a Muskie-like third behind the local ABC and CBS shows. What was needed, obviously, was a little readymade charisma. Where better to find it than in a proven vote getter? If TV can sell politicians, why can't politicians sell...
Nevertheless, the news on the new WNBC-TV show, as on its more successful rivals, still seems secondary to show business, and the hard facts of the day are even more shocking after the fun and games. WNBC-TV has ultra-glossy sets designed by Robin Wagner, designer of Jesus Christ Superstar, and theme music from Shaft. It is effective, but is it journalism...
Anything goes so long as enough people listen to it. Some of the new talk jockeys-or t.j.s-still play music, but it is always subordinate to their dialogue with listeners. Others, like Don Imus of New York City's WNBC, subordinate even the dialogue to their own versions of zany nightclub comedy. Chicago's Larry ("the Legend") Johnson has made a success out of calling odd people or faraway places to entertain his estimated 120,000 weekly listeners on station WIND. What's the weather like in Miami? Larry the Lege will call the Miami weather bureau...
...next morning's New York Times. Primo has developed one new star, Sportscaster Jim Bouton, the apostate pitcher. He has also shown enterprise in covering late-evening feature stories. The WABC drama and film critic, however, is a lightweight named John Schubeck, who gets regularly outclassed by WNBC's Edwin Newman. Television being television, Schubeck is aided by his looks: "Women lose their gourd over John," explains Primo...
...WNBC's Dr. Frank Field, the Manhattan fellow whom Johnny Carson accuses of using a Hansel and Gretel clock to make his predictions, is actually a doctor of optometry. And appropriately so, for where others see a high-pressure area, Field sees "cold air coming off the Great Lakes like a locomotive without brakes...