Word: wnew
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Dates: during 1930-1939
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Nobody had any copyright on the idea, and Martin Block went to Manhattan's WNEW with it, at $20 a week. Along came the Hauptmann trial, and Block's big chance. His assignment was to fill in between bulletins from the courtroom. He bought a couple of records, treated himself (for $10) to a tryout sponsor, an unheralded reducing pill at $1 a box. "Now I'm not saying that your husband doesn't love you," he soft-soaped, "but when you look into the mirror, are you being fair to him?" Next morning...
...watchmen, charwomen, belated motorists, bakers, lighthouse keepers, lobster-trick pressmen, the boys in the bars and all the other sun dodgers standing the great night watch in Manhattan and all along the eastern seaboard have one companion that never goes to sleep on them. That cheerful stayer-up is WNEW's Milkman's Matinee, a 2-to-7 a. m. program of requested recordings, small-fry commercials and chummy gab conducted six mornings a week by a young announcer with a haberdasher's voice named Stan Shaw, "your very good friend, the Milkman...
...Milkman's Matinee was four years old and far & away the most successful of U. S. late-trick radio programs. Since most radio men believe that the hours after 11 p. m. are poor sales time, few U. S. stations run a 24-hour schedule. Of these few, WNEW, with its very good friend, the Milkman, has conclusively proved that the after-midnight audience are spenders. Last year 40,000 of them telegraphed requests, at a minimum of 20? a wire...
...fidgets with surplus energy. His advertising business, though large, leaves him with time on his hands. This time he gives to his career as a broadcaster. In 1933, with Arde Bulova, he bought station WAAM (Newark), consolidated with station WODA (Paterson, N.J.), called the combination station WNEW. As WNEW's president, Broadcaster Biow infused the station with his own nervous vitality, put it on a 24-hour broadcasting day. A tireless dispenser of night-time recorded music, it is a great favorite with Manhattan's taxi drivers...
Last week Broadcaster Biow bought for less than $200,000 from Publisher William Randolph Hearst station WINS (Manhattan), announced that he would withdraw from his WNEW presidency and all stock ownership, assume full command of station WINS as soon as FCC approved the license transfer.* Meanwhile, Client Arde Bulova has been reported in the market for a Manhattan radio station...