Word: wnew
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Dates: during 1940-1949
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This mild Shavian spoof (recorded 21 years ago when Shaw was only 71) was broadcast in Manhattan over WNEW's A Treasury of the Spoken Word (Wed. 9 p.m.). Sponsored by the New York Public Library and produced by WNEW's Jack Grogan, who calls it a "literary disk-jockey show," the Spoken Word has brought its listeners the voices of such diverse personalities as Gandhi, Coolidge, Teddy Roosevelt, Cardinal Spellman, Bing Crosby (who gave a reading of The Star-Spangled Banner...
Special citations for special programs: New York City's WNEW, Rocky Mountain Radio Council, Boston's Lowell Institute Cooperative Broadcasting Council, San Francisco's KNBC, Savannah's WDAR, western radio stations (for service during last year's blizzard...
Like a Crossword Puzzle. From its shocking-pink rate cards to its Mother Goose jingles on racial themes, WNEW reflects the breathless, bouncy personality of its manager, fortyish Tudie Judis. When Watchmaker Arde Bulova and Adman Milton Biow founded WNEW 15 years ago, Tudie was added to the staff as a $15-a-week afterthought. Today, earning more than $60,000 a year, she presides every morning at 9:15 over a highly paid and talented "coffee cabinet," which settles WNEW policy decisions without red tape and interoffice memos. "I love business," Tudie declares with a flutter of gestures...
...plugged WNEW by lavish advertising, from full-page ads in the Times to broadsides on the backs of laundry slips. Tudie launched Dinah Shore and Frank Sinatra; she discovered Martin Block, New York City's first disc jockey. But, mostly, her listeners get a 24-hour-a-day drumfire of musical recordings, commercials and news. As Tudie says, one nice thing about tuning in on WNEW is "you can leave the room and, when you come back, you've missed nothing...
Whimsy & Logic. Her passion for music as entertainment's lowest common denominator extends to public service programs. Many of WNEW's awards have been won by plugging good causes with jingles and catchy tunes. "Lull them with music," says Tudie Judis, "and then nail them with something quick about the charity...