Word: wnew
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...Everybody thinks of radio as NBC," complained talkative, high-strung Bernice Judis. "That's silly. CBS doesn't like it-and neither do we." She was speaking for her own station, Manhattan's successful 10,000-watt WNEW, and for the 734 other radio independents (nearly half of all U.S. stations) who felt that they had been treated as stepchildren by the network-dominated National Association of Broadcasters...
Manhattan's WNEW last week began broadcasting a series of six one-minute jingles about the United Nations. WNEW has also made transcriptions of the songs for the use of other stations in the U.S. and in other English-speaking countries. They were written by Hy Zaret and Lou Singer, authors of WNEW's Little Songs About Big Subjects.* Sample lyric...
...Henry Higgins" behind the ad was actually Jack Grogan of Manhattan's enterprising WNEW, who is about to launch an educational program called "How to Speak Better English." As each girl talked to Grogan she received a sort of preliminary test. This week, the 15 worst (including one who said she suffered from "deplorably deficient fluency" and another who complained that "everything I say comes out horizontal") will compete at a final studio audition...
Romeo, his voice shaky with emotion, breathed into the microphone: "By yawnder blessed moon I swear. . . ." What was Milton Berle doing under that balcony? He was acting Romeo and Juliet. And it was no gag. The new show, Play It Straight (on Manhattan's WNEW), would give radio's funnymen a chance to indulge their traditional and unsinkable ambition to play Hamlet-or any other long-faced role they fancied...
Canada Lee, one of Broadway's top ranking Negro actors (Native Son, The Tempest), turned disc jockey for Manhattan's WNEW. But he wasn't saying why: "One doesn't admit that one would like to make money...