Word: wnew
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...rise, many video junglemen react with unease (sample: "They're film people; they'll kill live TV"), but behind the criticisms there is also wholesome respect. WNTA programs are plotted by brash Ted Cott, 41, a moonfaced, high-pressure promoter and former vice president of (in order) WNEW, NBC, and Dumont...
...radio is a lot more alive than it might sound. Local stations, unlike the networks, are feeling good and talking bigger. Says Richard Buckley, manager of Manhattan's WNEW: "1954 was the biggest year in billings and profits in our history. Sales ran 42.7% ahead of 1948, the last pre-television year." Some local stations never had it so good. Non-network time sales rose from $276 million in 1948 to $402 million in 1954, an alltime high. The number of radio stations almost tripled from...
...Manhattan, radio station WNEW tapped a new and previously ignored audience: parents who have to get up in the wee hours to feed the baby. Called 2 a.m. Feeding, the show begins with brisk, snappy tunes to jar parents and infants awake, concludes with lullabies to put them back to sleep. In between are plugs from seven sponsors, ranging from baby foods to insurance, and baby-care tips supplied by Parents' Magazine...
Martin Block Show (weekdays 2:35 p.m., ABC radio) brings to the. network a disk jockey who has dominated the Manhattan field for the past 18 years on station WNEW's Make-Believe Ballroom. Veteran Block, 50, has made few changes in his format for a national audience: there are still the same chatty introductions to records, interviews with musicians and singers, and such features as all-request shows, "Past-Year Favorites" and "Stars of Tomorrow." Block has not yet captured a single sponsor for his network program but when he does, ABC promises that he "can earn over...
...Juicing up ABC radio, now that the big TV overhaul is under way. In January Disk Jockey Martin Block will move his spectacularly successful Make Believe Ballroom to the network after 18 years at Manhattan's WNEW...