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Bernice Judis, manager of Manhattan's radio station WNEW, has a publicist's knack for making news with the unusual. She has spiced her programing with such off-beat shows as José Ferrer Presents Shakespeare and A Treasury of the Spoken Word, featuring recordings by Bernard Shaw and James Joyce. Last week Manager Judis began a new show called Frankly Esoteric (Sun. 10 p.m.), which she thinks will appeal to no more than 2% of WNEW's listeners. Described as "the last word in avant-garde art," Frankly Esoteric offered such noncommercial items as Gertrude Stein...
Over Manhattan's station WNEW, boosting a current exhibition at the Museum of Modern...
Cott was in charge of programing for Manhattan's independent WNEW when NBC hired him away in 1950. "WNBC," he says, "was suffering from malnutrition of excitement. They wanted me to make it a truly local station." In this respect, the new manager is a notable success. Local sponsors have increased steadily; so has the local listener-rating since Cott introduced such events as club newsbroad-casts ("The Bronx Chapter of Hadassah will meet Monday night") and other "public service" shows...
...Radio?" asked Bandleader Xavier Cugat last week on TV's Cavalcade of Bands. "What's that?" The next day he learned. Indignant Bernice Judis, general manager of Manhattan's music and news radio station WNEW, issued a blast against all jokesters who make merry at radio's expense, and announced that she saw no reason why she should continue to "build up and support their careers." Then she ordered WNEW to stop playing the records of Xavier Cugat and any other artists "who publicly depreciate the medium of radio...
...show a town meeting or a circus? Some observers thought they were seeing an awakened and outraged citizenry. But in the Philadelphia Inquirer, Columnist Ollie Crawford argued: "The Romans were right-there's no show like watching people thrown to the lions. " Manhattan radio station WNEW hired Psychologist Ernest Dichter to explain it all. He concluded that the hearings were supersoap opera: "The pure and wonderful hero was Kefauver, the 'Just Plain Bill' was righteous, moralistic Senator Tobey . . . As a psychologist, I wonder if it was a desire to feel superior that so fascinated the millions...