Word: wnta
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Dates: during 1950-1959
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...normal day's office routine. Sympathetic friends sat heavily in blue-flowered armchairs or toured a chrome-polished kitchen, which, their uneasy host boasted, was "bigger than General Sarnoff's." Then at 3 p.m. the baby was born. The baby: New York area's newest stations-WNTA A.M. and P.M., and WNTA-TV (Channel...
Last year NTA bought its first station, Minneapolis' KMGM-TV (now KMSP-TV), last week bought Newark's faltering WATV and its radio affiliates for $4,500,-ooo and renamed it WNTA. Now NTA is angling for a full FCC-allowed quota of five TV stations. On the stock market last week, NTA shares sold at close to $10-three times their price two years ago. Its assets have passed the $40 million mark...
First Wallop. To this amazing rise, many video junglemen react with unease (sample: "They're film people; they'll kill live TV"), but behind the criticisms there is also wholesome respect. WNTA programs are plotted by brash Ted Cott, 41, a moonfaced, high-pressure promoter and former vice president of (in order) WNEW, NBC, and Dumont...
Cott's WNTA-TV began with a wallop. It offered quality films (The Snake Pit, Laura) three nights a week, showed them on a movie theater's continuous-program basis from 7:30 to 12:30, which let the viewer pick his time and go to bed early. In the afternoons Cott scheduled natural-science documentaries, highbrow interviews with such distinguished men as Poet Robert Frost and Dr. Jonas Salk, rebroadcasts of historic news telecasts, e.g., the famed Army-McCarthy hearings. And for its live ventures, WNTA introduced a weekly Art Ford's Jazz Party in which...
...first day, WNTA had reaped a 10.6 A.R.B. rating, captured 17% of the TV audience, increased its number of viewers (over WATV) 4,200%. Wrote the New York Times's Jack Gould: "WNTA-TV has shaken up tired old New York television...