Word: wnta
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Dates: during 1958-1958
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...explain the answer, the writers spent two lively, free-associating hours last week on Susskind's couch (WNTA-TV, Newark), a kind of group therapy that left them feeling sorry for themselves together instead of for each alone. Their main reasons for the decline of live TV drama: ¶ The public got bored with the sort of slice-of-life vignettes that Chayevsky and the other "agony boys" used to turn out every month. Eventually, the boys got bored themselves. "I didn't get tired of it," said J. P. (Days of Wine and Roses) Miller. "I just...
Last year NTA bought its first station, Minneapolis' KMGM-TV (now KMSP-TV), last week bought Newark's faltering WATV and its radio affiliates for $4,500,-ooo and renamed it WNTA. Now NTA is angling for a full FCC-allowed quota of five TV stations. On the stock market last week, NTA shares sold at close to $10-three times their price two years ago. Its assets have passed the $40 million mark...
First Wallop. To this amazing rise, many video junglemen react with unease (sample: "They're film people; they'll kill live TV"), but behind the criticisms there is also wholesome respect. WNTA programs are plotted by brash Ted Cott, 41, a moonfaced, high-pressure promoter and former vice president of (in order) WNEW, NBC, and Dumont...
Cott's WNTA-TV began with a wallop. It offered quality films (The Snake Pit, Laura) three nights a week, showed them on a movie theater's continuous-program basis from 7:30 to 12:30, which let the viewer pick his time and go to bed early. In the afternoons Cott scheduled natural-science documentaries, highbrow interviews with such distinguished men as Poet Robert Frost and Dr. Jonas Salk, rebroadcasts of historic news telecasts, e.g., the famed Army-McCarthy hearings. And for its live ventures, WNTA introduced a weekly Art Ford's Jazz Party in which...
...first day, WNTA had reaped a 10.6 A.R.B. rating, captured 17% of the TV audience, increased its number of viewers (over WATV) 4,200%. Wrote the New York Times's Jack Gould: "WNTA-TV has shaken up tired old New York television...