Word: wolcott
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Dates: during 1960-1969
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...parody is the sincerest form of flattery, TIME is flattered indeed; it has come in for more than its share of parody since its birth in 1923. Imitations have been done by such well-known writers as Wolcott Gibbs (1936) and Art Buchwald (1966), and by such distant institutions as the University of the Witwatersrand in South Africa (last spring). Why TIME? "It is a universally recognizable magazine, a quality essential to any successful parody," explains Lampoon Staffer Douglas Kenney. "We needed TIME'S shotgun effect to take after American society...
HENRY ROBINSON LUCE, the cofounder of TIME, probably had less personal publicity than any other American of comparable influence; he was widely unknown, and what was known about him was often wrong. Luce was particularly nettled by Wolcott Gibbs' brilliant parody profile in The New Yorker ("Backward ran sentences until reeled the mind"). Once, after Luce had visited a college class in contemporary biography, he exploded: "And who do you suppose the class was discussing? Me! And what do you suppose they were using as their text? That goddam article in The New Yorker! Is this thing going...
Senior Chip Seammon, senior Pres. Wolcott, junior Dannny Burnes, and sophomore Tom Micheletti (currently sidelined by tonsilitis) are battling for the fourth defense spot...
...favorite butt of early TIME baiters was the distinctive and mannered style in which the magazine was written during its formative years. In a famous 1936 New Yorker parody, the late Wolcott Gibbs caricatured that style in the classic line: "Backward ran sentences until reeled the mind." Our sentences no longer run backward (or hardly ever), but the spoofs continue. More recently, The New Yorker commented on our occasional tendency to use active, colorful verbs, and claimed that people in our pages always "groan, coo, snarl, taunt, thunder, chortle, crack, intone, growl, drawl," etc. The same article suggested that...
...Harvard, Coach Cooney Welland has brought defensemen Dennis Clark and Pres Wolcott up from the JV and returned Captain Bobby Clark to defense to replace Ben Smith, Bob Carr, and Tag Demment whom he suspended for fighting in the B.U. game...