Word: wolfman
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Dates: during 1970-1979
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...Buzz has got the right vibes," says Disc Jockey Wolfman Jack. "Why, even his employees listen to his station when they are off duty." That is quite a tribute, especially when station employees can hardly be taken in by one of Bennett's simplest but highly effective ploys, which is to ever so slightly increase the speed of selected pop songs. This device makes other stations sound slow while Bennett's pace seems distinctly upbeat...
Smith settled at XERF, just south of Ciudad Acuna, where he served as the businesslike station manager during the day and developed the Wolfman routine as the nighttime star. Control of the station was being contested by a rival faction, which at one point tried to take over by using hired gunmen. Wolfman says that he and his own pistoleros recaptured the station in a shootout that killed one of the bad guys. Later he ran a second station in Rosarito Beach, near Tijuana...
...luck and his bank account, however, had a way of dissolving under him. First the mail-order business went bad. Then, by his account, he ran into problems with Mexican authorities who did not like some of the station's programming. Wolfman lost his fortune, but not his audience, and was able to start anew at KDAY in Los Angeles. By this time he was a well-established figure, a power in the pop-music field, himself the subject of admiring songs. (Sample, from Leon Russell's Living on the Highway: "He taught me how to sing...
...Wolfman had to launder his routines as his audience grew. Still, his nutty patter, the conversations on the "Wolfman telephone," have remained a steady feature. He loves to talk about them: "If a guy calls me and says, 'I had a fight with my girl friend, what should I do?' I'll say, 'Get naked and run around your bedroom,' or I'll say, 'Stand on your head.' " He also talks about love and life, coming across as quite sincere to many of his young listeners...
...back the old days of radio." He invests radio with almost mystical powers: "On TV, you're as big as your budget. With radio, you're as big as the imagination of the listener. You can be as big as you want to be." For which statement Wolfman Jack is Exhibit...