Word: wolfsburg
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Dates: during 1950-1959
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...endless repetition of glass squares and synthetic metals, he maintains, has become a dead-end street. "Grownup children play with curves and tensions they do not control," he snorts. "It smells of Hollywood. The human being becomes forgotten." His office now has projects for a new cultural center for Wolfsburg, Germany (home of the Volkswagen works), a museum in Denmark, a semicircular apartment house in Bremen and a new opera house for Essen. Says U.S. Architect Eero Saarinen, himself the son of a famed Finnish architect: "In the postwar decade, Aalto seemed headed away from the mainstream of architecture-until...
Trendex. In Wolfsburg, West Germany, an ad in the Wolfsburger Nachrichten offered for sale a "television set slightly damaged by a blow of the fist...
...ovation in Socialist Nürnberg that he raced off across his native Franconian countryside singing Ins Land der Franken fahren from his Mercedes' windows. He outdrew Socialist Boss Erich Ollenhauer three to one in the Saarland's industrial Völklingen. Heckled by Volkswagen workers in Wolfsburg over his plan to sell their state-owned plant, he sent 35,000 letters to their homes explaining that the whole idea was to sell "people's shares" to small investors like themselves. Wolfsburg, like Nürnberg and Vঝklingen, went C.D.U. for the first time ever...
...Game. At Volkswagen, Nordhoff is paid modestly by U.S. standards (about $25,000 a year). He has long since moved off his office cot and into a modern Wolfsburg house, supplied by the Volkswagen company, where his wife and two grown daughters live in a manner not much different from automakers in Detroit. He collects modern art (latest acquisition: a Renoir), serves fine wines to his guests. Up at 6:30, he drives himself to work in a Volkswagen, spends his evenings reading business correspondence and studying Volkswagen problems all over the world. While most of his traveling...
...capita meat consumption last year was 88 Ibs. v. 133.8 in France and some 90 in Britain (while rationing was still in effect). And while about 2,000,000 family housing units have been built since the war, 4,000,000 more are needed. Eyen in Wolfsburg, where Volkswagen has helped build many homes, an acute shortage still exists...