Word: wolfsburg
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Dates: during 1960-1969
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...months, Germany's perennially astonishing Volkswagenwerk will roll out the 13 millionth copy of the car that is known at Wolfsburg as "Type 1" -and to the rest of the world as "the beetle." The builders of the bug are less exultant over another statistic, however. Type 1, first manufactured in 1945, has already exceeded by five years the 19-year production span of Henry Ford's Model T-the Tin Lizzie that old Henry kept on too long, until it nearly carried him to ruin. Demand for the beetle remains strong, but VW fears getting stuck with...
Sportier Company. "Volkswagen can afford to offer several lines," says Kurt Lotz, the elegant and imposing VW chairman. The line-up now stretches from sub-beetles to Mercedes-sized sedans. Auto Union's new Audi 100, an 80-h.p. model that sells for $2,223, has surprised Wolfsburg executives by competing strongly with the 411, VW's stolid, 68-h.p. entry in the medium-priced market. The basic beetle, which still accounts for nearly two of every three VW sales, is about to get some sportier company. In February, VW entered a joint development venture with Porsche; soon...
...poor in the fullest sense," Volkswagenwerk's Heinz Nordhoff once remarked, "has certain compensations. It strips the soul clean." When he reluctantly took charge of Volkswagen's Wolfsburg plant in North Germany in 1948, Nordhoff and his company both had more than enough of such spiritual compensation...
...urging of British occupiers, Nordhoff moved into their zone to try to restore auto production and employment in the depressed Wolfsburg area of Lower Saxony. Had the British foreseen how Nordhoff would drive their own cars off the export markets, they might never have given him the job. By last week, when Nordhoff died of a heart attack at 69, Wolfsburg had grown from a hamlet to a bustling city of 85,000 as home base for West Germany's largest industry. With assembly plants from Africa to Australia, the bug was the new Model T, a ubiquitous symbol...
...trucks a month for the wartime German army, he refused to join the Nazi Party. Even so, U.S. occupiers after V-E day decided that he had risen too high as an executive under Hitler, and effectively canceled his career-until the British invited him to Wolfsburg...