Word: wolfschmidt
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...public. The pioneer was not one of Madison Avenue's Goliaths but Papert, Koenig, Lois, Inc., a fast-rising newcomer that in four years of existence has boosted its annual billings from $69,000 to $5,900,000 on accounts ranging from Exquisite Form bras to Wolfschmidt vodka...
...last week included the usual quota of afternoon and evening concerts at the city-owned ball field, plus a series of "breakfast seminars" conducted by scholars on such hip topics as "The Role of Jazz in American Culture." New to the scene was a pair of Russian wolfhounds representing Wolfschmidt vodka, and a "fashion-jazz spectacular" titled "Newport Is a Lark" and featuring such jazz-inspired fashions as a Bop Period "nasturtium-colored velveteen jacket lined and piped with hot pink shantung." Musical novelty: the "first authentic American jazz ballet," a 22-minute retelling of the Harlequin-Columbine story...
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