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Even the flamboyant David Wolper (Roots, The Thorn Birds), producer of the more than $6 million extravaganza, ran afoul of an overweening zeal on the part of an employee well down the ladder of power. There were 300 placard bearers on the field trying to rehearse, and at the oddest moments an automatic sprinkler system would click on and reduce their practice to drippy disarray. At last the producer located a workman whose raiment included an enormous ring of jangling keys. The key holder was intractable at the start: "Watering that field is just as important...

Author: /time Magazine | Title: Olympics: Hooray for Hollywood | 8/6/1984 | See Source »

...tone of the opening cere monies is going to be majesty, in spiration and emotion," Producer Wolper had said. "But the key is going to be emotion." To that end, as all but the Sherpas know by now, thousands of church bells were rung throughout the city for the first four minutes, followed by those trumpeters, that orchestra, choir and those pianos, all while the word WELCOME was being written across the sky. That, you saw. This...

Author: /time Magazine | Title: Olympics: Hooray for Hollywood | 8/6/1984 | See Source »

...Wolper had wanted 50 convertible automobiles, their tops up, positioned about the Coliseum. The band was to strike up a dazzling dance number, the tops were to come down, and scores of gorgeous show, uh, women were to come popping out. The number got the hook, not for any concern for dignity but because it took too long to get the cars off the field. A journalist who had been watching remarked, "Maybe there...

Author: /time Magazine | Title: Olympics: Hooray for Hollywood | 8/6/1984 | See Source »

...Hollywood in Wolper prevailed on other counts, however. Anyone consider, during the parade of athletes, the 300 beautiful young women carrying placards bearing the names of nations? "We got a lot of steam from the committee on this," Wolper said. "They said, 'You can't pick girls just on the way they look.' I'm in show business, folks. I don't give a damn about the rules. This is a show. I'm putting on a running event. You look good, you can't be an Olympic ard bearer." As it happened...

Author: /time Magazine | Title: Olympics: Hooray for Hollywood | 8/6/1984 | See Source »

...most desirable of all. Because the U.S. is host, several American teams that ordinarily might have difficulty qualifying?soccer, field hockey, team handball?are admitted automatically. The U.S. is also entitled to select "demonstration sports," and has chosen baseball and tennis. With American competitors in such abundance, Wolper thought $200 million would not be unreasonable. Outbidding CBS, NBC and an independent consortium that included Norman Lear, ABC paid $225 million. Including foreign rights, broadcast revenues should exceed $300 million, one-third of which goes to the International Olympic Committee...

Author: /time Magazine | Title: Sport: Eve of a New Olympics | 10/17/1983 | See Source »

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