Word: wolzien
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...advertisers will risk indirect association with a news organization that the State Department accuses of having a "clear pattern of false and inflammatory reporting" that endangers the lives of Americans, particularly U.S. personnel in Iraq. "There is no baggage heavier than anything that is related to 9/11," says Tom Wolzien, a media analyst at Sanford C. Bernstein in New York City. "Advertisers would be very careful in figuring out what the implications are to their product." Says Steve Tatham, author of a forthcoming book on Arab media reporting from Iraq: "People associate al-Jazeera with anti-Western sentiment." It doesn...
...industry sure needs a winning strategy. With cable encroaching, the broadcast networks have seen their viewership decline from 56% of households with TV sets in 1980 to 22% last year, according to Nielsen Media Research. "We have had a tremendous crash in terms of audience," says Tom Wolzien, senior media analyst for Sanford C. Bernstein & Co. At the same time, production costs have skyrocketed, from $1 million per one-hour episode in 1990 to about $2 million today...
Everyone is trying not to kill the golden goose--if indeed the goose is golden again. Thomas Wolzien, media analyst for Sanford C. Bernstein, is not certain that the networks' good times are going to last. "One of three things could be happening," he says. "A) The economy could be a lot stronger than we think; B) there could be a lot of pent-up demand from people who have been out of the market; or C) this could just be a last, desperate hurrah.'' There's a comforting thought to take to the bank...
Having cultivated an identity, the network rarely deviates from it. "The way to get into minds and living rooms is to make your network a brand, and that's what Lifetime does so successfully," says Tom Wolzien, a media analyst at the Wall Street firm Sanford C. Bernstein. Every show reinforces the brand image, whether it's the profiles of celebrated women on Intimate Portrait or original movies like Video Voyeur, based on a true story about a woman who discovers her churchgoing neighbor is a Peeping...
...initial campaign have been encouraging: according to the backers, dishes have sold out in the 41 states where they have been marketed, and 28% of the early buyers are cable subscribers. (Only 12% retained their cable after getting a dish.) Still, many industry observers are cautious. Tom Wolzien, an analyst with Sanford C. Bernstein & Co., a New York City investment firm, predicts that dbs might steal away 1% of cable's growth over the next five to six years -- "which isn't a killer." However, with the cable industry chafing under federal regulations that have put a cap on rates...
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