Word: woman
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
beauty industry, which has grown into a giant by preaching with burning evange lism a message every woman wants to hear: "You, too, can be beautiful." "There are no ugly women," say the ads for Manhattan's Diedre line, "only lazy ones." Says Steve Mayham of the Toilet Goods Association: "This is an industry of ideas and imagination, and what we are selling is hope." The industry encourages hope by sur rounding itself with the most enticing come-ons since Eve described the apple...
...Recession. The beauty industry fears no recession, for a woman will give up food before her pursuit of beauty-and often because of it. The U.S. spent an estimated $4 billion on beauty aids and services in 1957. Sales of toilet preparations-heart of the beauty business-amounted to $1.4 billion in 1957, up 8.3% from the year before and almost double ten years ago. In 1958 the industry expects to have the best year in its history...
...necessity-especially to the 20 million women who have jobs. Young girls now battle parents to wear cosmetics in grammar school, and women's magazines are full of frightening stories about older women who let themselves go-and wake up to find their husbands gone. "A woman who doesn't wear lipstick," says Max Factor, president of one of the top five U.S. cosmetics firms, "feels undressed in public. Unless she works on a farm." The result: 95% of all women over the age of twelve now use at least one of the products manufactured...
...Fickle Woman. The fickleness of woman is a fearsome fact that can make or break a firm. But the beauty business has turned it to advantage by bringing out new products in the twinkling of an eye. The home permanents (led by Toni) threatened to empty the beauty shops. The short, or poodle, haircut filled them up-and home-permanent sales slumped 29% last year. Hair coloring, hardly respectable a few years ago, has grown into a $35 million do-it-yourself business and a $200 million beauty parlor market; three women in ten now tint, rinse or bleach their...
Some 74,000 women a year are soothed, massaged and coifed in Madame Rubinstein's Manhattan salon, headquarters of her three-continent chain. A woman who wants to spend an entire day at the salon can spend up to $120 for a series of treatments that would make a siren out of a Westchester matron. First, she is told to change into a black leotard, given paper slippers and a white robe to wear. Her medical history is solemnly taken ("Any operations? How many children?"). After doing exercises in front of a mirror under direction of a Ph.D. from...