Word: woman
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Dates: during 1970-1979
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...Bergerac nags his managers to identify clearly the customer that a particular product is aimed at: her tastes, attitudes, psychology. When he arrived, the Borghese brand of cleansers, moisturizers and fragrances had no particular image beyond high price. Under Bergerac's constant questioning about "Who is the Borghese woman?" aides finally defined her as a person of sophisticated elegance?and, one gathers, refined eroticism. Ads for Borghese perfume ("The Perfume of the Night") feature an obviously nude woman, her head and shoulders bathed in a rosy glow, the rest of her body outlined in deep shadow. Bergerac's favorite...
Borghese's name, of course, was also chosen (by Revson) to lend a note of elegance; one woman who uses the perfume was let down to discover that it came from Revlon. Says she: "I bought it because I thought it was Italian." Cosmetics names in general are picked to convey some image, but among the thousands of nail polish and lipstick shade names, the images get a bit fuzzy...
...Revlon's line, the appeal of Passionata Pink or Pink Vivido might be clear enough. But Blase Apricot? Bergerac himself laughingly wonders, "What kind of psychological profile could you draw for the woman who buys Blase Apricot...
...future King's "mistress" and a "cheap adventuress." Comes the word from her lawyer, Suzanne Blum: "She was the reluctant partner. The King did not want a mistress, and if he had he would not have abdicated. He wanted a wife and the support of one woman for the rest of his life." To prove it, the former Wallis Warfield Simpson has announced her intention to publish a packet of several dozen love letters. The billets-doux, penned by the couple before their marriage, were originally to have been kept secret until after the duchess's death...
...Vienna,'' he tells her, his dimness about geography matching his dimness about the fast women and corrupting mobsters he meets on his rise to the top. Aided by his gruff but honest manager (George C. Scott), his faithful second (Red Buttons), and the love of a good woman (Trish Van Devere), he refuses to tank his big fight and somehow manages to get his law degree. In one of those lightning denouements that were a feature of this kind of moviemaking, he becomes a district attorney so that he can prosecute the heavy (Eli Wallach) for murder...