Word: woman
(lookup in dictionary)
(lookup stats)
Dates: during 1970-1979
Sort By: most recent first
(reverse)
...women and women indulge themselves. Tis the season when department-store cosmetics counters are jammed and the air redolent of thousands of mixed scents as women spray themselves with a bit of this and a touch of that. Men's eyes are often struck by the sight of a woman daubing lipstick onto her hand to get a better idea of the shade?and leaving five or six stripes of what looks like war paint...
...would a recession in 1979 be likely to hurt the industry much. Cosmetics sales traditionally continue rising during a mild economic downturn, and dip only slightly in a severe one. Some top-of-the-line items benefit from hard times: a man who wants to give a woman a stunning gift but decides that a $150 handbag, say, would leave his wallet too thin, may select a $50 bottle of perfume. In the low-priced field, remarks Bergerac, any woman can spend $2.25 for a lipstick that will brighten her mood as well as her appearance. Says he: "When things...
...about the Far East. All that gets pretty far removed from discos; certainly Revlon's admen would not dream of suggesting that a woman go disco dancing in a veiled hat. But if disco lights dictate dark lips and eyes, and that suggests an exotic aura of which veils are a symbol?well, who gives a damn about logic...
...sprayed on but then change or lose its scent altogether in an hour, unless manufacturers observe the strictest quality control. Product testing can be as grueling as in a factory making any other kind of goods. To be sure that makeup will withstand long wear, Revlon sometimes requires a woman to sit for hours in a room where the temperature is 90� F. and the humidity 100%; windshield wipers have to clear away the steam from the windows so that analysts can peer...
...dragger. The boss bought his admen a book on horses and insisted that they study it to pick a more imposing beast. They chose an Arabian stallion that is now pictured in almost every Jontue ad and counter display?a hallmark of Bergerac's approach. He insists that a woman must find at the cosmetics counter the same symbol that may have caught her eye in an ad, so that she can instantly identify the product...