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Word: woman (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

Naomi James as Woman of the Year for her solo sail around the world...

Author: /time Magazine | Title: Letters: Man of the Year | 12/11/1978 | See Source »

White was picked up by an unidentified woman in a red sports car at his modest bungalow on Shawnee Avenue and taken to city hall. Shortly before 11 a.m., White tapped on a basement window just off the parking ramp on the north side of the ornate, gray granite building. He told an engineer inside that he had forgotten his keys to the locked double doors by which supervisors can enter conveniently from the parking area. The engineer recognized White and let him in through the window...

Author: /time Magazine | Title: Nation: Another Day of Death | 12/11/1978 | See Source »

...achieve these and other appearances, the modern woman can select from an array of contouring creams, blushes, enamels, colors and scents that would have staggered Ophelia or even her own mother, who got by with only basic lipstick and powder. A big cosmetics company today produces around 2,500 shades of nail polish, many with matching lipsticks, of course. Plus different perfumes, colognes, toilet waters and other fragrances to be worn at the supermarket, on the tennis court, when running?yes, when running?when dining, when saying goodnight to her Sweet Prince. Plus unnumbered shampoos, moisturizers, eye shadows, lip glosses...

Author: /time Magazine | Title: Cosmetics: Kiss and Sell | 12/11/1978 | See Source »

Only one other? Perhaps in Elizabethan times, when cosmetics were just becoming popular. But a 1978 American Ophelia can make herself a different face for each passing mood, each fantasized role, even each time of day. At the office, she can sport the fresh, "natural" look of the career woman, by using a dozen shades and tints, from eye liner to translucent lip gloss, all supposed to make her appear as if she were wearing no makeup at all. Then, in the evening, she can switch to smoky mauve eye shadow and dark red lipstick touched with midnight blue, calculated...

Author: /time Magazine | Title: Cosmetics: Kiss and Sell | 12/11/1978 | See Source »

Still, the industry's hold on its customers is secure, and one has only to prowl the stores to find out why. At Bloomingdale's in Manhattan last week, a blue-jeaned young woman sat at the counter being made up by a saleswoman while her husband watched eagerly. She hesitated at first when the bill for her face makeup?eye shadow, foundation, mascara, liners, lip pencils?came to $42. But she gave in and paid when her husband murmured, "You really look great, honey." Then he turned to the salesgirl and asked, "Isn't she pretty...

Author: /time Magazine | Title: Cosmetics: Kiss and Sell | 12/11/1978 | See Source »

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