Word: womanfully
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Dates: during 1960-1969
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Occasionally these attitudes are questioned. During a trip to a wedding to be held right next to a large military exhibition, a young Israeli woman asserted that she didn't approve of the exhibition...
...discussion ended there. The man had clearly won his point. He had approached the debate not with condescension or anger, but with the patient attitude of the teacher who must explain a problem to a slow student. In the end the woman could not argue with the assumption that the balance between fear and security had to be preserved...
...M.I.T. were not well received when the 40-odd members of the coordinating committee met Thursday night. Several of those present complained that the universities were "giving us the run around." The community should "meet only with those who can make the decisions---the policymakers, not the underlings," one woman said...
Philip Morris discovered women smokers now account for 42% of a market that last year consumed 527.8 billion cigarettes. And the "swinging woman of the '60s," to whom the company is pitching its Slims, apparently likes the idea of a cigarette of her own. Test-marketed in the San Francisco Bay area, the new brand rapidly gathered 1½% of all sales; additional cartons had to be shipped in by air. Since 1% is considered a good share of the market for any brand, Philip Morris decided to skip the two more months of planned testing and go with...
...circumference v. 25 for most cigarettes. "It's the esthetics that are important," says Philip Morris Vice President John Landry. "A girl has to feel comfortable holding it and smoking it." Leo Burnett Co., the ad agency, intends to pitch them to the emancipated woman, who, along with the right to vote, can now have a cigarette made for her. "You've got your own cigarette now, baby," cool TV commercials for Slims. "You've come a long long way." To emphasize the point, Virginia Slims will be sold in soft-colored "purse packs" that...