Word: womaning
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Dates: during 1950-1959
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TOILET TISSUE. "One commercial which showed an attractive woman purchasing and storing toilet tissue was in excellent taste until the moment she tore the tissue in a close-up shot...
...advice for her sisters. She recommends that they find a man of 40 (by then "he has matured and ripened") with plenty of money ("in love it buys time, place, intimacy, comfort, and a private corner alone"), who is not too expert (the ideal "is the man a woman can teach something about love he never knew before"). She also tells women how to make themselves more attractive to men. The depressing formula: constant exercise, no fried foods or fats, daily massage with cocoa butter followed by a cold spray, and a visit to the dentist "at least once...
...years ago, became a sort of Uncle Tom's Diggings, fanning a flame and suggesting a name for the new literary group that was soon known as the Angry Young Men. Its hero, Jimmy Porter, bellowed rage at religion, the Sunday Times, and his mother-in-law, a woman, he rasped, who was as "rough as a night in a Bombay brothel...
...Catalina, and Cole of California, to Manhattan's petite Margaret Pennington, were plainly convinced that the Bikini, and two-piece suits in general, will be the brief thing to wear. Reasons: the rise in private pools, the step-up in travel to Europe, which has broadened the U.S. woman's taste while relaxing her modesty, and the huge increase in dieting to keep in trim. More women can afford to show more of their figures. Says Neiman-Marcus Buyer Sally Tutt: "The Bikini will be a big thing this year for sun and fun. The well-traveled waistline...
Milk for Beer. They also made a big play for the housewife, taught so many to bowl that membership in the Woman's International Bowling Congress last year passed the 1,000,000 mark, is expected to increase another 250,000 this year. In many an alley the beer cooler has given way to the bottle warmer. When Cleveland's suburban Northfield Lanes opened last year, it offered housewives three weeks of free bowling, also tossed in lessons, coffee and baby sitting on the house. By following this pattern (often adding closed-circuit TV for mothers to watch...