Word: wombats
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Dates: during 2000-2009
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...keep the wombat from going the way of the dodo, environmental officials gathered at Epping in late 2007 to brainstorm a radical shift in strategy: they would abandon business as usual by embracing Big Business. The wombat program had operated on a shoestring budget for years, and millions were needed to establish the second colony. "To do this properly, we need the big bucks," said Queensland wildlife-conservation chief Rebecca Williams, sitting at a table outside the ramshackle trailer that serves as the camp's kitchen and makeshift lab. "So think differently...
Also at the table was Wes Mannion, head of Australia Zoo, the for-profit founded by the late Steve Irwin, the "Crocodile Hunter." The zoo had inked a deal with the government to help save the wombat, mainly through research support. "It's all about the marketing and money, mate," chimed in Mannion, an Irwin look-alike in his Aussie safari outfit. That view won over Alan Horsup, a conservation officer who spent the past two decades in an often lonely quest to pull the northern hairy-nose back from the edge of extinction. "I didn't like...
...February 2008, Queensland's top environmental officials walked into the Australian headquarters of Xstrata and made the pitch. For Xstrata Coal CEO Peter Freyberg, investing an initial $3 million in the wombat was a no-brainer. "There's obviously benefit in terms of the way people perceive Xstrata," says Freyberg...
Xstrata is not just writing a check. Freyberg says the company will play a hands-on role in the relocation project. "The wombat is massively endangered," he says. "Without our intervention, this animal would be at serious risk." In November, Freyberg made the trek to Epping, where he had his own close encounter with a northern hairy-nose late one night...
...Wombat Protection To see rare photos, go to time.com/wombat