Word: womens
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Dates: during 1940-1949
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...thing she was in for: raising money (Wellesley was after $7½ million, Barnard $5,000,000, Smith $7,000,000). She would find little comfort in the fact that all her fund-raisers are women. What U.S. women need, former President Horton had found, is a "psychological catching-up" about money. "They are too used to writing out household checks-for $10 or $20. The trouble is that you can't run a college on household checks...
Other presidents have found that the nation's alumnae could better use a whole re-education in the matter. To Lynn White of Mills, the big obstacle was that women outlive their husbands. Then they give away their money to their husbands' alma maters. "I go around the country advising women to predecease their husbands," says Mills's president. "We'd do better...
...Hanover, Pa., Hanover Craftsmen, Inc. announced a special chair for televiewers. Modeled after an old English cockfight chair, it is built so that a man can straddle it, rest his elbows on the back and put his drink (or dark glasses) on a built-in dropleaf tray. Women can sidesaddle. Price: $95 and up, depending on the upholstery...
...women's shoe business last summer, Thomas Callahan had his son design some new flat-heeled models. Callahan, who leases the "debutante" shoe department in Manhattan's Bonwit Teller, Inc., got Philadelphia's Cellini Shoes, Inc. to make the shoes, plugged them in the Sunday New York Times. In two weeks, mail orders came in from every state in the union-except Montana. Mystified, Callahan ran the same ad in the New York Herald Tribune. Again the orders poured in; still no sales in Montana, which calls itself the "Bonanza State...
...another Times ad, Callahan asked plaintively: "What's the matter with Montana? . . . Don't they like flats in Montana? . . . Aren't legs a national tradition? Montana, Montana, please write." Wrote one embittered Missoula man: "I don't think our women need these flats. Their feet are flat enough . . . Most of them go barefooted out here...