Word: womens
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Dates: during 1940-1949
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...World War I, the rush to put women in ads was on. Coca-Cola used a black-haired beauty and a kitten. Holeproof Hosiery pioneered cheesecake by lifting skirts and showing legs. Chesterfield made shocking history by subtly inciting women to smoke: a flapper cuddled up to her smoke-puffing boy friend and whispered, "Blow some...
...Distinction. Admen, in league with psychology, following charts marshaled by armies of researchers, plotted a never-ceasing campaign to capture the public's attention, and stab to the psychological soft spots of men & women. They appealed to fear ("Even your best friends won't tell you"), to snobbery ("Men of Distinction"), to romance ("She's lovely, she's engaged, she uses Pond's"). They spoke in euphemisms, wrapped like cotton around the harsh facts of life, and invented dread new diseases (B.O., Office Hips, Halitosis). They found that endorsements by real people, from tobacco auctioneers...
...Dawn of Disillusion. Modeling is concentrated in a few crowded Manhattan blocks between Fifth and Third Avenues, brightened by the parade of breathless, breath-taking young women dressed at fashion's extreme, hatboxes* in their hands, their feet fleet and flat-heeled, their pancaked faces as blank as a baby's conscience. There are about 1,000 professional photographic models active in New York (including 25 men, 25 children and several dogs...
Oriental Slave Dance. The life dedicated to the task of being a paragon of fashion for American women began 38 years ago, far from the U.S. and far from fashion. Lisa was born in the small Swedish town of Uddevalla (present pop. 22,675), the daughter of Dr. Samuel Bern-stone, a dentist. Lisa's father had changed his name from Anderson, which he considered too commonplace: there are 48 pages of Andersons in the Stockholm telephone directory. The Bernstones were always considered a little daring by the town: they liked to go swimming in the nude. Lisa still...
...important sense she exercises an unsettling influence by making men & women dissatisfied with reality. She proclaims that homeliness is a sin and unnecessary. Her every image assures men that women look like goddesses, while their experience tells them that women only look like women. She assures the women, in their turn, that they can clean a two-story house, take the children to school, make a dress at home, cook a four-course meal, wash the dishes, and then slip into an opera gown, make brilliant conversation and look as ravishing...