Word: womens
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Dates: during 1950-1959
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DEPILATORIES. "A number of shots of women's legs after successful application of a depilatory seemed more an attempt to arouse the sensual attentions of the television viewer than a demonstration of the efficacy of the product...
...disappointment. A collection of cocktail sippers stuttered over a definition of "femininity," finally decided that whatever was wrong with their wives, the best thing to do was "assert our power and not wash any more dishes." One gallant type, glooming behind a dark, straggling mustache, observed that European women "make a man feel 20 feet tall. I just don't get that satisfaction from the American female. She's reluctant to say anything inspiring to me about my appearance or abilities or talents or whatever." It was all so odd that Hostess Esther Williams, an athletic sort...
Unfortunately for Woman!, San Francisco's women were no more helpful than their husbands. Junior Leaguers worried politely about whether they were supposed to learn the feminine graces at home or in school; a suburban housewife announced grimly that "by golly, my husband is not going to outgrow me." Anthropologist Margaret Mead finally arranged a truce in CBS's planned skirmish between the sexes by explaining that women are becoming less feminine, men less masculine, and that both sexes are "behaving more like people." Whatever that meant, Dr. Mead happily added the observation that there will probably always...
...then "he has matured and ripened") with plenty of money ("in love it buys time, place, intimacy, comfort, and a private corner alone"), who is not too expert (the ideal "is the man a woman can teach something about love he never knew before"). She also tells women how to make themselves more attractive to men. The depressing formula: constant exercise, no fried foods or fats, daily massage with cocoa butter followed by a cold spray, and a visit to the dentist "at least once a year...
...piece suits in general, will be the brief thing to wear. Reasons: the rise in private pools, the step-up in travel to Europe, which has broadened the U.S. woman's taste while relaxing her modesty, and the huge increase in dieting to keep in trim. More women can afford to show more of their figures. Says Neiman-Marcus Buyer Sally Tutt: "The Bikini will be a big thing this year for sun and fun. The well-traveled waistline has been going up and down since fashion de-emphasized the bosom, and the spotlight is now on the navel...