Word: womens
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Dates: during 1960-1969
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...Well, when Warner-Lambert decided to go into this product they had researched the market very carefully. A company of that scope doesn't embark on a major advertising expenditure without having gone out into the field and found out that women were concerned about this and wanted something for it. I mean the concern, the market projections were so strong...
...know. I only get the results of it. But they don't decide, Oh, here's a spot we haven't tackled yet. Let's make something and then go and scare everyone into it. They had researched the market and they had found out there were many, many women with this .... I tell you frankly I don't identify with the concern." Miss Prag began to laugh. "I don't mean as far as I'm concerned ... But then I don't have hairy arms either...
Miss Prag nodded. "I think the whole world is younger today. I think women think of themselves as girls very late. The word 'girl' has a somehow more universal ring to it. And not only that-young people are really the pace-setters today. They put on mini-skirts and then the mothers started raising their hemlines. I think it's a softer, more feminine image-the girl-than the woman...
Warner-Lambert thinks so too. Unlike Roycemore, which urges with great subtlety that you use its product, Demure, before having sexual intercourse- "You don't sleep with Teddy Bears anymore." Warner Lambert would like you to use its product every morning. "Pristine" means pure, untouched, unspoiled. Those women who are impure, touched and spoiled may spray on virginity and girlishness...
...really don't know," she said after a long pause. "Certainly odor is a part of the way of giving off sexuality and maybe this is of some concern; maybe this is a motivating factor in women-that they don't accept their own sexuality sufficiently and that's why they want to mask the odors identified with it. I mean that's possible. " But Miss Prag pointed out that this is an odor-conscious society and that everyone, not just anxiety-ridden women, wears underarm deodorant...