Word: womens
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Dates: during 1960-1969
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There seems to be a receptivity for the spray that wasn't there for the towelette. The towelettes required a lot of education work before women accepted them, because at that time there was nothing of that sort on the market.... It's taken a lot of educational time to have women find out that it really is a much-needed product.... The woman seems to accept the idea of masking much quicker than the towelette which both cleanses and deodorizes.... Women who are on the towelette recognize that they want the complete cleansing, therefore won't settle just...
...have any theories about why women would rather cover up something than clean...
...Then the advertising campaigns of these various companies are sort of introducing them to this, or making women more aware of their body odor," I said with some hostility...
...about men? Do you think men are conscious of women's body odor...
...debate to some degree how far to go to actually spell it out. You could say that same copy without the word "vaginal" for instance, but we felt it was time. This era today is one of being able to express oneself and we felt the women would much more...