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When Li Ning first came to the American West, he shocked the world by winning six Olympic medals in gymnastics - three of them gold - during the 1984 Los Angeles Games. Prior to 1984, the People's Republic had never even won an Olympic medal, and Li Ning was China's undisputed star of the L.A. Games, becoming an instant Chinese sports legend...
...company is - setting up its first U.S. retail store in Portland, Ore., not far from the headquarters of archrival Nike. This isn't the first time China's biggest shoe company will go toe to toe with Nike, which has aggressively marketed itself in China. But for once, it won't have home-court advantage. Eyes are on the Portland area, also home to Adidas America and Columbia Sportswear, to see if Li Ning can once again surprise the world by taking on American powerhouses in their own backyard and transform Li Ning into one of China's first global...
...products in the Portland store do not shy away from Li Ning's origins, highlighting apparel for popular sports in China like badminton, table tennis and kung fu - games you won't find front and center at nearby Niketown. Li Ning consciously decided not to shed its Chinese identity as it expands overseas, hoping instead to ride the growing influence of Chinese culture. Jay Li, the general manager of Li Ning USA, predicts that as Chinese soft power expands, China's tastes "will become part of the fabric of mainstream culture." Says Li: "When the tide starts to turn...
...thanks to his parents, the kid who had always won is able to deal with losing...
...President's logic. "If we wait for Europe to make a decision, the carbon tax will be put off indefinitely," lamented Sarkozy's Secretary of State for Ecology Chantal Jouanno in the daily Libération Thursday. "I despair this stand-down, and I despair that ecolo-skepticism has won out." (Read "Sarkozy Stands by France's Hated Immigration Minister...