Word: wonderbra
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...honest. twenty-four percent of eligible voters actually pulled the lever in favor of Bill Clinton. America hasn't seen such limp support since Madonna's Wonderbra was stolen. PAT HESTER Olathe, Kansas Via E-mail...
...Wonderbra...
...filled fat order books after they ran out on the first day. This brassiere from Sara Lee Foundations was an instant sensation, especially with rapidly aging baby boomers, when it appeared in department stores. A moderately priced push-up model, with several strategically placed pads to enhance shape, the Wonderbra is credited with working miracles: creating drop-dead cleavage even while defying gravity...
...latest instruments of female torture are contraptions with names like Wonderbra and Super-Uplift that force a woman's breasts, however small, into a harness, creating cleavage of the sort enjoyed by Dolly Parton. The maker of Super-Uplift describes its product as a feat of engineering (constructed with 46 separate components and underwires, a "gate back" for anchoring, and ridged shoulder straps to prevent the "embarrassing jellies-on-a-plate look"), but it is actually a feat of marketing. Reconvincing women that the absence of breasts holds them back is as easy as forcing hemlines up or down...
There is a postfeminist argument for the Wonderbra: liberation means that women can dress any way they want. No more the little bow tie and the boxy gray suit or the Sears orthopedically correct underwear beneath it. Women should feel free to be sexy in the boardroom as well as the bedroom. But then the message becomes: Notice my breasts before you notice my recommendation to go long on pork-belly futures...